Negru in cerul gurii

‘m always surprised by how few people doing advertising-driven things on the web don’t know about OpenX, a free, open source ad server that serves more than 30,000 customers. OpenX recently secured $15.5 million in second round funding, and stands out for its flexibility. You can use it as a hosted service or you can download it if you want to run it on your own servers, keeping your ad revenue and information in-house. OpenX is ideal for small- to medium-size publishers who may not meet the hefty thresholds for traffic that can be required for big ad revenue dollars through other ad servers.

With OpenX you can deliver ads from multiple advertisers and ad networks, give high priority to higher value ad campaigns, increase overall click-through rates by limiting how often visitors see a campaign, and integrate the service with most popular existing databases.

Finally, many web-based projects are now including video. There are also a lot of good open source tools for creating, editing and working with it. Check out my list of favorites and the many excellent, free tools cited in the reader comments. I happen to work with web-based video intensively, and I was surprised by what the readers came up with there in the comments, including the incredible MediaCoder, and MPEG Streamclip.